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In , however, Qtel began to shift its strategy away from growth through acquisition towards growth through integration.
Sheik Abdullah and Dr Nasser decided to pull all their diverse telecoms brands into one mega-brand, Ooredoo. This would give them the opportunity to focus on what they actually wanted their international telecom company to deliver — transformational change in the telecoms sector. The change management teams set out to identify what they wanted their brand to stand for. They defined a series of unique branding propositions that would, ultimately, give them standout recognition.
They wanted to offer the Muslim world greater freedom of communication and choice and, in particular, they wanted to be seen as helping rural communities and women gain a voice. In February the new global brand Ooredoo was launched from a standing start in a matter of weeks in Qatar, with the iconic footballer Lionel Messi introduced by Sheik Abdullah as the global brand ambassador. It was a stunning success, gaining market share within weeks. With a customer base of more than 95 million people in 17 countries, Ooredoo rapidly became a leading international brand.
Alignment, clarity of purpose and a ruthless focus on implementation showed the world what Qatar and Qataris can do.
In the lates, industries around the world were becoming increasingly alarmed that all software would reset itself on 1 January Fear spread, and a generation of businesses was set up to address this impending crisis, known as Y2K Year Following publication in , it was picked up in USENET discussion groups and in in the early days of the Internet, and built momentum from there. In the history of business, no change management programme has galvanised businesses like Y2K.
The consequences of inertia were all too clear. In this instance the success of organisational change — supporting the delivery of crucial business strategies — was driven by a common and effective organisational change requirement. Setting aside the frequent misappropriation and misunderstanding of the term, effective change management enables leadership teams and their organisations to ensure successful growth and swiftly take advantage of opportunities that present themselves.
In this instance, the change programme was about avoiding a global disaster. The emphasis had to be on rapid implementation, and leaders had to avoid the temptation to try to deliver value from change. This was all about ensuring that solutions were found and implemented in time. Organisations had to be agile enough to act at short notice. Paul Arnold is a director of change management experts, Able and How. The CMI offers a range of support and toolkits to help your organisation through change programmes.
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Sometimes I like Drucker, sometimes I don't.
Managing in a Time of Great Change (Drucker Library) [Peter Ferdinand Drucker] on www.farmersmarketmusic.com *FREE* shipping on qualifying offers. For more than half a. Indeed, at times in Managing in a Time of Great Change, a collection of essays published over the last five years or so, Mr. Drucker resembles Mao in his later.
This one brought some good old-fashioned down-to-earth solid advice for dealing with a changing environment and managing organizations through it. I hadn't heard quite so much of his management principles applied to the political arena before, so that was an enjoyable new wrinkle. The book draws from older articles written in the 's, so it may seem a bit dated, but good management principles are durable enough to be generally applicable over time. Feb 08, Nick rated it liked it.
This book seems like a calculated attempt to trade off Drucker's posthumous fame.
Many of the articles feel dated, much like books of economic advice before the crash. One article still had power to charm and instruct: Ask what needs to be done. Concentrate, don't splinter yourself.
Don't ever bet on a sure thing. Presidents don't have friends. Once you're elected, stop campaigning. President Obama take note. Jul 15, Alberto Lopez rated it it was amazing Shelves: It is just incredible that this book was written such a long time ago and that it is so on target even today. In my list of the best business books to read: Jul 05, David rated it really liked it. Opens your eyes to business history, and overall a great book to help you understand how we should be thinking through our management processes in today's environment.
More true today than when it was written. Mar 29, Lori Grant rated it it was amazing Shelves: A must-read book by Peter Drucker on management for knowledge workers, managers, executives, and entrepreneurs. Oct 01, Doug Rice rated it liked it. Hood compilation of Drucker's work. Great insight into strategic management.
A short description of the book is provided but much more information can be obtained by clicking on the book image which takes the interested reader to the www. As we said at the outset, this Top 20 list is a subjective one. However, it does offer considerable diversity of reading material from the theory of managing change to highly practical strategies and tactics for leaders and others to apply in their work and therefore offers great insight into the critical subject of Change management theory and practice.
And if you only had the budget to buy just three of this list, which ones would emerge as the most useful?
Jon Warner is a prolific author, management consultant and executive coach with over 25 years experience. Jon can be reached at OptimalJon gmail. View all posts by Dr. Andy Clark January 4, at 7: A couple of others I like are: Art Worster January 5, at 2: