Field Building: Your Blueprint for Creating an Effective and Powerful Social Movement

Strategic Priority: Visibility and Impact

Why do so many people show up? Most effective, still, may be their regular NRA barbecues, shooting competitions, and other family gatherings. Examples throughout showcase the importance of personal connection and human emotion, perhaps a reflection on why the left—often focusing instead on abstract reasoning around justice and equality—has largely failed to mobilize in recent decades.

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By contrast, the anti-drunk driving campaign, as portrayed by Crutchfield, derived its momentum from the families of victims, spotlighting individuals with lived experience. Similarly, the marriage equality movement, as captured in an interview with the director of the Freedom to Marry national campaign, became successful when it pivoted from being about rights and legal protections to people and love.

Yet people and love do not always win the day. Develop strategy and organize a creative storytelling campaign with youth. Help facilitate the involvement of youth, practitioners and other stakeholders in the campaign. Have youth create video stories about their work as creatives and develop strategies for publicizing their stories on social media and via other media outlets. Develop and promote a shared conceptual framework for documenting and communicating the impact of creative youth development programs.

Disseminate and publicize the resulting framework, including on creativeyouthdevelopment. Work with the Field Building Action Team to establish an easily, understandable framework for understanding and conveying CYD program impact.

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Recommendation is to use or build on the widely-vetted Boston Youth Arts Evaluation Project Impact framework , which has an accompanying theory of change. Provide guidelines for use and context of the framework in relation to other widely used youth program frameworks. Collect and aggregate field-wide data on impact and outcomes through the use of a shared evaluation tool. Identify an existing nationally normed evaluation instrument or collaborate with field to identify a potential research partner with expertise in CYD who could tailor an instrument to capture CYD-specific measures.

The goal would be to aggregate and publicize data from individual CYD programs to tell a national story about CYD impact. Help connect research partner with potential funders. Once the research partner has secured funding, help inform the development of the tool and identify a cohort of CYD programs to pilot implementation the tool and publicize findings. Promote widespread implementation and use of the tool.

Collaborate with the Partnership to identify a research partner and evaluation tool for widespread use. Collaborate with the evaluator tailoring a tool for CYD. If applicable, participate in the cohort of organizations that will launch use of the tool nationwide.

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Encourage CYD colleagues to adopt and employ the tool to build a large data set. Direct the collaborator to solicit the input of cross-sector partners and allies to inform research agenda. It is a good read that can lead to some keen insights. One person found this helpful. Crutchfield's book is a must-read for anyone who has led, belonged to, is starting, or funds a movement. Or anyone who is just trying to figure out how to change the status quo!

The book combines significant research with storytelling and practical guidance for making movements succeed and not fizzle out in a flash of viral nanoseconds. Crutchfield builds off of her own years of experience in the field leading social change and her previous work rigorously uncovering the best practices of the highest performing nonprofits and philanthropists. How Change Happens takes those analyses to another level, demonstrating the power of collective.

It's a critical guidebook for our times. Leslie Crutchfield's new book serves as a solid guide for future changemakers by getting to the heart of how successful movements create lasting change.

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It will inspire all of us to do better by doing good. As someone who spent the last 15 years working on political and social issue campaigns, this book proved to be a valuable, in-depth of analysis of so many of the campaigns, organizations, and movements I admire and often reference. I cannot overstate how valuable this read is for practitioners, campaigners, social change agents, and anyone who wants to make an impact. See all 5 reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.

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Field Building: Your Blueprint for Creating an Effective and Powerful Social Movement [Catherine Marshall] on www.farmersmarketmusic.com *FREE* shipping on qualifying . Field Building: Your Blueprint for Creating an Effective and Powerful Social Movement - Kindle edition by Catherine Marshall. Download it once and read it on.

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