Business Genius: A More Inspired Approach to Business Growth

Business Genius - A More Inspired Approach to Business Growth (Electronic book text)

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    Description At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises About the Author Peter Fisk is a highly experienced business strategist, consultant to business leaders worldwide, an inspiration business speaker and a business entrepreneur.

    He is author of the best-selling book Marketing Genius , which has been translated into 24 languages, and The complete CEO. Peter started his career as nuclear physicist, before getting into the supersonic world of marketing at British Airways with roles in brands and marketing, strategy and leadership development.

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    He also led the global strategic marketing consulting team of PA Consulting Group, was managing director of Brand Finance, and a partner of strategic innovators The Foundation. He is founder and CEO of The Genius Works, helping business leaders around the world to think differently - to develop and implement more inspired strategies, innovation and marketing. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward — then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.

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    We'll publish them on our site once we've reviewed them. Peter started his career as nuclear physicist, before getting into the supersonic world of marketing at British Airways with roles in brands and marketing, strategy and leadership development. A more inspired approach to strategy, leadership and change How do you lead a business in turbulent times, when change is essential but the destination is uncertain? Payment policy Payment is expected within 3 days of the sale. All Time Essentials for Entrepreneurs. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises February 16, Imprint:

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