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Login New user Google Login. Advanced search Scholar only. Abstract Despite online research's status as a valuable tool for market researchers, in Germany, not to say in Europe as a whole, it is still seen very much as a "poor relation" of other methodologies, and receives significantly less recognition than, for example, in the USA.
Though constantly discussed at industry events and in the press, the everyday use of online remains somewhat restricted. This paper therefore wishes to propose answers to the following questions: How, when and for what purposes do market researchers in Europe employ the internet as a medium for research?
Yet, as she did herself, other early scientific approaches have already claimed and labeled this phenomenon as an addiction 7,8 , too, even though the term addiction has been eliminated altogether from the psychiatric classification systems a long time ago. Botany English to German translators: Karl-Christian Behrens — from initially associate professor, then from full professor for general business administration and trade and market economics in the School.. Is the information for this product incomplete, wrong or inappropriate? And lastly, this may be especially relevant for children and adolescents, who ever more often seem to develop a dependency of the Internet, computer games and the combination of the two, also without a distinct comorbid pathology 43,
To which sectors is online particularly well suited? What is the scale of current online usage? Interactive marketing intercultural dialogs classification algorithms missing values.
Articles Cited by Co-authors. Methoden, Anwendungen, Praxisbeispiele , An International Journal 20 6 , , Journal of Marketing Management 27 , , Operations Research Proceedings , , Articles 1—20 Show more.
The impact of perceived innovativeness on maintaining a buyer—seller relationship in health care markets: Impact of direct marketing activities on company reputation transfer success: Empirical evidence from five different cultures C Falkenreck, R Wagner Corporate reputation review 13 1 , , Reviews H Wainer Psychometrika 42 4 , , Is your perception of luxury similar to mine?