A New Venture: Discuss the process of identifying market needs.: BUS 521: A Masters Paper


Learners grapple with current leadership issues applying theory and extending lessons provided by cases and ideas of leaders both past and present. Personal leadership and interpersonal skill are developed through guided exercises in group interaction, emotional intelligence, self-awareness, and reflection. Students who are at least midway through other graduate programs are welcome to attend with permission of the instructor.

Degrees offered Major Minor. Integrate quantitative and qualitative skills to solve problems and support decision making, Demonstrate effective leadership skills in a team environment, Communicate effectively in all business environments with different types of media, and, Use technology to enhance business productivity and the quality of decision making Graduates of the Business Program of Study work in a variety of fields such as accounting, banking, marketing research, project and product management, human resource management, health care administration, nonprofit management, information systems, marketing, portfolio management, investments, law and many different type of entrepreneurial adventures.

Students are not required to be online at the same time. Class sizes vary from 5 to 25 students. Class sizes do not exceed 20 students. Courses Courses are small and very interactive. Entrepreneurship Minor The Entrepreneurship Minor provides an introduction to both business entrepreneurship and "social entrepreneurship" for students from any major area of academic study. Study Abroad Study abroad opportunities exist for all three student groups.

A student may demonstrate this competency by one of two methods: Students should select courses with the assistance of a faculty advisor. See Course Description for prerequisites and corequisites. Introduction to Business and Entrepreneurship Begins with the learner developing a profile of her ideal work experience and explores how that ideal may be met through a career in business.

Placing the learner in the role of a new business entrepreneur, the course exposes the learner to all the disciplinary aspects of starting a new business management, marketing, finance, accounting, human resources, legal and economics by focusing on the tasks that must be accomplished. This hands-on approach to starting and running a business exposes students to the complex world of the small business entrepreneur and helps them determine which area of business they wish to study in depth.

Practical Steps to Completing Your Master's Thesis Or Dissertation

The course focuses on methods tomanage and explain data, describe and interpret data quantitatively using statistical techniques, and apply the results to make better management decisions. Data Analysis involves using statistical methods to understand and interpret data acquired in business applications. In this course students will learn techniques to manage data using Excel tools, explain data through charts and graphs, and describe and interpret data in probabilistic terms.

Presents the basics of accounting principles and its applications in the business world. The course explores the concepts and techniques of accounting for individual proprietorships and corporations. Focuses on understanding and developing managerial accounting skills that help analyze the cost of production in a manufacturing environment. The course introduces the topics of budgeting, planning and controlling of costs in a business operation.

Students will be introduced to the fundamentals of sound financial planning, goal setting, and strategies to accomplish those goals. Students will also learn how to manage credit; invest for the short-term, medium term, and long term; create a retirement plan; and evaluate life insurance, homeowners insurance and car insurance policies. Analyzes traditional managerial functions of planning, organizing, leading, and controlling within the context of changing demands in organizations that compete effectively in an inter-connected, global environment.

While formulating viable marketing strategies for diverse business situations, learners will gain experience gathering and analyzing industry and market data, as well as implementing core-marketing concepts such as market segmentation, targeting, positioning,and the marketing mix in the formulation and implementation of real-world marketing strategies. This course culminates in the development of a marketing plan for a new product, service or retail establishment.

Focuses on the implications of law for the business leader and practical ways to track changes in the law. It explores commercial paper, debtor-creditor relations, real property and estates, accountants' liability and secured transactions. In addition, students examine the legal aspects of the various business forms in greater detail.

BUS or permission of chair. Emphasizes appropriateness, effectiveness, and nuance while taking into consideration situation, audience, and delivery mode. Learners use common business communications tools and technologies as well as social media. Introduces concepts including time value of money, net present value and alternative measures used in financial decisionmaking, financial ratio analysis, capital budgeting, cost of capital, and asset valuation.

Prerequisites for Business majors: Prerequisites for International Business majors: Recommend completion of general education requirement in math. Students explore the knowledge and skills necessary to effectively apply professional sales and principled negotiations techniques to both their professional and personal lives. Class is highly experiential and requires extensive class participation. Examines the framework and components of conflict resolution and negotiation in both organizational and personal situations.

Learners will assess and strengthen key interpersonal skills. This course utilizes role active learning pedagogy extensively including role plays, small group exercises, and simulations. Provides information on stockholders' equity, long-term investments, long-term debt, pensions, leases, financial statement analysis and price-level accounting. It introduces theories and practical strategies for evaluating constraints and opportunities resulting from economic, cultural, legal, and ethical differences to political and financial realities at home and abroad.

Also provides hands-on opportunities for analyzing international business opportunities, developing international competitive strategies, and for comparing and contrasting different entry modes. Fulfills general education requirement in cross-cultural studies. Students will learn core primary research concepts such as how to locate key industry and customer information via secondary databases as well as to design an electronic survey and conduct a focus group.

Health Care System Introduces the student to the organization and structure of the U. Thes student is also introduced to policy issues relating to access, efficiency and auqlity of health care services. Incorporates a variety of experiences including self-assessment, skill development, and small group team activities to strengthen personal and organizational leadership. Integrates course learning, experience and feedback to assess individual leadership skills and identify personal development needs.

Topics include idea generation strategies, executive summaries, brand creation and selection of business names. Students will gain an understanding of bootstrapping, scalability, promotion, distribution and pricing. The importance of laws and regulations for all aspects of a new venture will be explored. Patents, copyrights, contracts and regulations will also be discussed. This course will culminate in the completion of a feasibility analysis to test assumptions derived from market research.

Additionally, students will be assigned a successful entrepreneur from the student's field of interest to serve as their mentor throughout the semester. Students will learn how to prepare a financial plan. They will analyze actual business agreements to gain familiarity with the language of and issues contained in those documents.

Students will also prepare and deliver an oral presentation of their plan from the perspective of an entrepreneur presenting to potential investors. Students will identify highly successful change efforts and evaluate the strategies and techniques used. The key issues of changing behaviors, overcoming resistance to change and the role of leaders and followers in the process will be important themes.

Emphasizes techniques and routine procedures by applying the principles to a realistic audit. Addresses the development and analysis of basic financial statements, the development of budgets both operating and capital , and other techniques of financial analysis for management decisionmaking. Business majors may not take this course; students who have taken BUS may not take this course.

Degrees offered

BUS or permission of instructor. All courses applied to a major or minor in the Argyros School of Business and Economics must be taken for a letter grade. Upon completion of this course, you will receive 3 graduate credits, if applicable, as well as a certificate of completion from the Society for Human Resources Management SHRM. Topics include property types, market analysis, real estate management and development, brokerage and appraisal, legal and regulatory issues, and investment analysis. Teams that choose to conduct research will create an international business report evaluating the globalization of markets, production and investment for a selected country. CRM is considered the new "mantra" of marketing. Examines the framework and components of conflict resolution and negotiation in both organizational and personal situations.

Emphasizes accounting theories and practices used in partnerships, business combinations and consolidations. Examines the interplay of culture, politics, economics, and society of tour country; compares approaches to economic and social policies in tour country and the United States; examines how tour country's awareness and public perceptions of environmental issues have changed over time; explores how different economic and cultural systems in the U. Organized and directed by members of the department.

Fulfills general education requirement in cross-cultural studies and serves as a level business elective for undergraduate students. Designed as a capstone experience. Studies the international banking system, international money market, international bond markets and international equity markets. Explains exchange rate behavior and examines currency derivatives including future and options on foreign exchanges, currency and interest swaps, and international portfolio investments.

Students will evaluate strategies to hedge against foreign exposures, including economic, translation, transaction and cash flow exposures. They will also analyze and evaluate the impact of central banks and financial policies around the world. Exporting and Importing Integrates learning from business courses, courses from other departments and real world experiences through the completion of teamwork-based capstone projects. Student teams will be iven the option to work with a client or to create an international business report.

Teams that choose to work with a client will develop an international business strategy and write a business plan for a specific initiative related to trade, production or investment in one or more foreign countries. At the end of the year, the team will prepare a business plan and deliver a presentation to the client. Teams that choose to conduct research will create an international business report evaluating the globalization of markets, production and investment for a selected country. Teams will interview business representatives in the United States and the foreign country.

The George L. Argyros School of Business and Economics

At the end of the semester, each team will deliver a presentation to students, faculty and guests at Notre Dame. Analyzes differences between gender style and content in communications and behavior; critiques societal expectations of women and men in the workplace and in leadership roles; connects management and leadership precepts through the lens of gender; examines leadership attributes through nontraditional sources.

Cross-listed as a graduate course to promote co-mentoring and networking.

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Junior standing or permission of chair applies to Women's College students only. Fulfills general education requirement in gender studies. Coached Emerging Leadership Practicum For students who have not had leadership instruction in one of their courses, this Leadership Workshop is a required co-in requisite to be taken along with BUS, Coached Emerging Leadership Practicum. The nature, scope and design of the project to be completed, as well as a schedule of prearranged meetings, will be individually contracted between the faculty member and the student.

Students apply relevant theories to contemporary organizational problems through the use of case analyses, readings and experiential exercises. The course focuses on developing analytical frameworks to describe and assess organizational culture, structure, leadership, ethics, change, decision making, power and political processes. Cannot be taken if student has taken BUS Provides students with an opportunity to examine current buyer behavior theory including digital behavior and its use by markerts to influence consumers.

Through the analysis of case studies, a thorough examination of current empirical buyer behavior research, students will design, implement and analyze buyer behavior mini-research projects. This class is designed as an interactive, collaborative seminar. BUS, Principles of Marketing or permission of chair. Students will examine the integration of traditional and non-traditional forms of communication.

Traditional forms of communication include advertising, public relations and personal selling. Non-traditional forms of communication include online advertising, blogs, pod casts, social media and direct response marketing. Students will gain experience gathering and analyzing market data and developing an integrated marketing communications plan. BUS Principles of Marketing and junior or senior standing. Students will complete a research project as well as build a diversified investment portfolio for a hypothetical client. Projects involve written and oral reports. Topics may include capital structure and capital issuance, dividend policy, corporate financial planning, derivatives for hedging stock volatility, derivatives for hedging interest rate risk and financial institutions.

Students will complete a research project and develop strategies to manage an external environment challenge. Focuses on the legal environment of human resource management and its impact on the entire human resource system. Enhances background students will need to make informed human resource decisions in organizations.

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Cannot be taken if student took BUS Uses case studies, seminars, experiential activities and research. Students will apply their knowledge, skills and experience in recommendations to address real-world human resource issues. Learners apply the theories of each of these areas to developing a portfolio of practical, useful human resource applications. Resources and assignments facilitate both the comprehension and application of management theories to contemporary situations as students develop strong scholarship habits that form the basis of the program. Must be taken within the first 9 credits of the program.

Course content changes to address contemporary thinking and issues. Course may be taken more than once under different topics. Healthcare System Introduces the student to the organization and structure of the U. Topics also include policy issues relating to access, efficiency and quality of health care services. Topics include the role of health insurance financing for medical services including managed care, and its influence on consumer and provider behavior relative to the demand and supply of healthcare services.

Additional topics include competition in the delivery of health care services, the role of government and regulation, whether greater expenditures on health care insures better health, cost shifting, and the challenge of measuring value in healthcare outcomes. This course id designed for the non-financial healthcare manager who must be able to understand and effectively use financil concepts and tools. Students will examine the framework and components of customer service and negotiation as applied to the healthcare industry.

Students will also study core healthcare marketing concepts and the important role a marketing plan plays in supporting the implementation of an organization? Topics include employer-sponsored health insurance, Medicare, Medicaid, and managed care. Serves as a level business elective for graduate students. Introduces financial management concepts including time value of money, net present value and alternative measures, financial ratio analysis, capital budgeting, cost of capital, and asset valuation.

Topics may include capital structure and capital issuance, dividend policy, corporate financial planning, derivatives for hedging stock volatility, derivatives for hedging interest rate risk, and financial institutions. The course includes completing a research project as well as building a diversified investment portfolio for a hypothetical client. Learners work individually and in small groups analyzing practical case scenarios. Communicating financial information is a major emphasis.

BUS or permission of instructor. Orients learners to financial accounting ractices, leading to the preparation of financial statements. Learners acquire knowledge of the language of accounting and the elements of the balance sheet, income statement and the statement of cash flows. Topics include the application of accounting theory and generally accepted accounting principles to business transactions, and the use of ratios and other tools to analyze financial reports.

Students work with real-life examples to interpret statistical distributions, understand hypothesis testing and evaluate reliability.

Learners consider the common developmental needs of workers at different stages of their careers and the role of staff development and training within the context of total organizational development. Readings, case analyses, and group discussion are integral to this experience. Emphasizes federal and state equal employment law, compensation and benefits law, legal termination practices and labor relations.

Learning is based on readings, interactive discussions about the practical applications of legal theory, and a major research paper. Evaluates the advantages and disadvantages of different methods and reinforces the importance of integration with corporate management strategy. Uses readings, case analyses, and experiential activities to examine different elements of performance management. Included are an exploration of the total returns for work, including cash compensation and benefits, and such relational returns as recognition and status, employment security, challenging work and learning opportunities.

Master of Science in Business Analytics - Option II Non-Thesis

Special focus will be given to the selection, development and implementation of appropriate compensation strategies, given the external environmental influences and realistic internal resource constraints with which today's organizations must cope. Students develop strategies as they study historical and present day leaders and followers whose unethical, immoral or incompetent behaviors have damanged lives and organizations. Emphasizes the role of women leaders, deciphering the code of the workplace, and confronting female collusion in silencing women's ways of knowing.

Often cross-listed with undergraduates to promote cross-generational mentorying. Develops lateral leadership skills that are becoming more important in our networked world and flattened organizations because influencing others occurs across a broad range of positional leadership settings. Students will learn a marketing strategy decision making process which takes full advantage of secondary data resources.

Case studies, in-class discussions and a semester-long project provide students with an opportunity to design marketing strategies utilizing marketing principles, descriptive statistics, competitive information and management functions such as analysis planning, implementation and control.

BUS or permission of department chair. Leading change is a complex, long-term and challenging endeavor and a central process in the practice of leadership. Change is studied at every level, individual, organizational and societal, through a contextual lens. The key issues of changing behaviors, getting the rational mind and emotional mind to work together, overcoming resistance to change, and the role of leaders in the process will be important themes.

Business Analytics MS < Texas A&M University-Commerce

Key concepts will be reinforced through lectures, discussions, case studies, jeopardy games, post-test reviews and issues related to Human Resources. Upon completion of this course, you will receive 3 graduate credits, if applicable, as well as a certificate of completion from the Society for Human Resources Management SHRM. Each student will develop and submit a semester-long project proposal to be carried out in her or his social or business community requiring personal leadership responsibilities.

Once the project proposal is approved, the student will carry out the project supported by an appropriate professionally-trained volunteer coach and the Program Director. The course will conclude with a reflective assessment of the student's leadership of the project and the lessons learned therefrom to be applied in future leadership opportunities. A study of the marketing environment of business with emphasis on major aspects of sociocultural, demographic, technological, global, legal, political, and ethical issues. The study of marketing emphasizes the functional areas of marketing including product and service selection and development, marketing channels, promotion, and pricing.

Marketing research, consumer behavior, industrial buying and international implications are also considered. A case analysis approach and current professional literature are utilized. The course examines how to analyze data that can be used to describe past buying behaviors, predict future ones, and be able to develop new strategies to influence future purchasing decisions.

Students are expected to gain knowledge on key marketing problems in customer acquisition, development, and retention. The course introduces data analytics techniques tailored to those problems, including predictive analytics and large-scale testing. Students apply each technique to a large consumer-level database, learning how to target consumers individually, and how to derive customer insights. Problem areas to be studied include market and profitability analysis, marketing planning, strategy, and control. The course will also examine the key parts of a business strategy and a marketing strategy.

The issues such as conflicting strategic objectives, particularly under risk and uncertainty, will be evaluated and decision making processes will be studied.

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It is designed to prepare students with the skills and requisite knowledge that are necessary to start and run a small business. You also are exposed to important business principles and tools that make the foundation of organizational settings. The course focuses on how to deal strategically with supply chain issues and challenges.

Successful supply chain management requires cross-functional integration of key business processes within the firm and across the network of firms. The challenge is to determine how to successfully accomplish this integration. Other topics covered include, logistics, forecasting, inventory management, supply contracts, strategic alliances, supply chain integration and design, procurement and outsourcing, customer value and value chains, international issues, as well as product innovation and product life cycles.

The course examines various communication modes available to reach out to the target customer as well as planning and execution of promotional programs, strategy development, segmenting and positioning. In addition, the course will examine elements of the marketing communications mix, the latest trends and tools that are used in integrated marketing communications.

Students will gain knowledge on how to design promotion campaigns, public relations, cause related marketing, crisis management, social media marketing, and search engine optimization for products and services. This course integrates social media, search marketing, e-commerce, and mobile, other emerging formats of digital Marketing. Students will gain an understanding of how to apply these formats to achieve business objectives and how to assess emerging trends.

Contemporary challenges surrounding acquiring customers, generating leads, customer loyalty, brand building, customer relationships, analytics, and analyzing consumer behavior in the digital marketplace will be investigated. Current professional and scholarly literature will be utilized. The student will learn to use the processes and tools needed to gather and analyze data from multiple marketing channels over a specific time period to allow for better marketing strategy decisions.

This course gives students a thorough understanding of how key marketing concepts apply to institutional markets. Students will learn to develop an appreciation of the way standard marketing approaches can be modified to fit the needs of a customer base comprised of large corporations and entrepreneurial enterprises.

The course focuses on the managerial process involved in identifying and evaluating marketing opportunities to effectively serve industrial markets. It will provide students with a working knowledge of the analytical tools available to market researchers and managers. Techniques of data collection, evaluation of alternative sources of information, and the methods for evaluating data and presenting results are covered.

The course also deals with how to define information needs, the use of test marketing procedures and the role of models in decision making. This course exposes students to key marketing applications relevant to the use of Internet technologies. The goal of the course is to give students the necessary background of concepts, technologies, and applications required for marketing-related activities in the rapidly growing electronic commerce industry. Topics around which discussions may focus include: E-Corporation, Internet technologies, online advertising, online retailing, customer acquisition, customer service, and marketing to e-customers.

CRM is considered the new "mantra" of marketing. It focuses on maximizing customer value. This is accomplished by the development and management of cooperative and collaborative relationships. Adaptation to different cultures and ethics for global competition in U.

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This course provides the student with an opportunity to obtain professional experience in an electronic business under the direction of a university faculty member. The Core Curriculum is an essential element in the educational process that results in professional success, personal growth, and responsible citizenship.

In this process, students have the opportunity to acquire knowledge, learn reasoning and communication skills, examine their goals, values, and potentialities, and develop an enduring commitment to learning through both formal and informal educational experiences. To achieve such success, students must complete the Business Core courses. Core Courses 24 semester hours from the following. General Option no minor 6 semester hours required Choose 2 courses from below. Apply Visit Watch Core Curriculum Requirements Core The Core Curriculum is an essential element in the educational process that results in professional success, personal growth, and responsible citizenship.

To achieve such success, students must complete the Business Core courses Read more Foundation Study in Business Analytics These courses can be waived for students with appropriate undergraduate coursework.