Musicmetric has been in touch to point out it didn't work directly with Iron Maiden, but carried out its analysis completely independently. But that's not to say bands don't use this type of data to plan their tours.
Andrew Teacher, Musicmetric's head of PR, told me: Now here's a band that's putting a positive spin on music piracy. Iron Maiden noticed its music was being heavily pirated in South America, but instead of sending in the fuzz, or trying to clamp down, it targeted the area for upcoming tours, CiteWorld reports.
It made millions of pounds from ticket sales and merchandise. Sure there's a lesson to be learnt here. Such was the success of Iron Maiden LLP -- the holding company for the heavy metal band -- that it outperformed the UK music industry as a whole, according to stats compiled by Growth Intelligence.
So how did Iron Maiden go about turning the table on the pirates? It enlisted a UK company called Musicmetric to find out where its tunes were being pirated heavily, and hence where it had lots of fans. Artists could say 'we're getting pirated here, let's do something about it', or 'we're popular here, let's play a show'.
Apparently the Maiden is huge in Brazil, judging from the amount of BitTorrent traffic it gets there. So the band has focussed exclusively on South American tours in recent years. Its number of social media fans went through the roof, too.
In the 12 months ending on 31 May , the band gained more than 3. All trademarks go to their respective owners. Featured Card of December. Featured Article of December.
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